If this fellow is right about the fate of journalism schools, then PR programs should be trembling as well. His point is that experts in various fields will become the new journalists and not those taught to report “he-said-she-said” journalism. In PR, the same holds true. Those who are the most valuable come out of fields they represent. They are experts first and communicators second. I’ve long been skeptical about PR as an academic curriculum. The advent of new media increases that skepticism. On the other hand, if professors of public relations and communications are able to adapt to the new environment, they might bring some value to the field and future practitioners. That’s a big “if”, however.

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