If one is going to make a dumb spelling mistake, it is probably better to do it where all can see.  That way, it can be laughed off.  Still, it is an embarrassment for Cathay Pacific, and it raises questions about the day-to-day management of the airline.  Someone should have seen the error before the plane took to the air and landed in Hong Kong.  The company handled the incident as well as could be done.  It publicly acknowledged the error and fixed the spelling on the aircraft right away.  Meanwhile, the internet had a field day spinning jokes from the mistake.

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