It is difficult, if not impossible, to maintain positive public relations when a CEO is rumored to be leaving a sinking ship. This is the situation that Marissa Mayer of Yahoo finds herself in. Key executives have already departed, morale is low and Mayer seems to be out of ideas for turning the ailing company […]
Posted on November 20th, 2015 by admin
Filed under: Uncategorized | 48 Comments »
If you are a Republican, how do you recruit racial and ethnic minorities? It’s a tough assignment measured in ones and twos and not groups of voters switching party allegiance. It requires the recruiter to ask fellow minorities to forget the Party’s traditional aversion to blacks and immigrants. What is the argument that Republicans can […]
Posted on June 9th, 2014 by admin
Filed under: Uncategorized | 48 Comments »
Either Bayer spent $2.5 billion developing a cancer drug — or it didn’t, and the company is using fraudulent accounting to protect itself. Who do you believe? Bayer or the Indian government that wants to force the drug to be licensed in the country at a far lower cost than the $70,000 annual charge for […]
Posted on February 5th, 2013 by admin
Filed under: Uncategorized | 187 Comments »
The online advertising industry is facing a tough choice after Microsoft’s announcement that the newest edition of its browser will implement “Do Not Track” by default. What does the industry do? Fight it and look like an ogre invading privacy? Go along with the decision and watch analytics go out the window? The future of the […]
Posted on June 4th, 2012 by admin
Filed under: Uncategorized | 220 Comments »
How would you like to be the PR director for this boondoggle? Building high-speed rail in California’s agricultural valley without connections to major cities makes no economic or political sense. But, the governor is for it and refuses to acknowledge that it is foolhardy under its present plan. What could you say to defend the […]
Posted on March 23rd, 2012 by admin
Filed under: Uncategorized | 199 Comments »
The news of Steve Jobs death presents a huge challenge to Apple. It now has little time to re-position the company in order to show that Apple can continue and thrive without its visionary founder. It is as much a communications task as it is a job to continue the breakthrough innovation that Jobs created […]
Posted on October 6th, 2011 by admin
Filed under: Uncategorized | 47 Comments »
