Wednesday November 27, 2024

Social media is turning into your dad

Do you remember when you knew everything in your glorious teenage years? Do you remember how you despaired of your parents and then as the years passed (you mightn’t be there yet) you started to turn into your parents? Aside: My 5 (nearly 6) year old already refers to me as his “old man” – […]

Seriously… dump that social media stuff and get back to work

Happy New Year. I had a lovely time, thanks for asking. I have spent far too much time over the past couple of weeks monitoring the online chatter.  My god there’s a lot of noise. I think I am having Social Media sweats. There are just so many articles, posts, rants and links.  Now don’t […]

Thesixtyone Turns Social Media Up to Eleven*

Characterized by TechCrunch as “a Digg for Indie music,” my new favorite site of the week/month and beyond is thesixtyone.  Thesixtyone serves up the latest Indie bands in a format that is as simple as it is dramatic, telling visitors that “new artists make music and listeners decide what’s good.”With well-established sites like the Hype […]

What Elvis Taught Us about Social Media | The King’s Top Three Tips

One of the highlights of my college years is my road trip to Graceland. In hindsight, climbing into a car with two friends and driving round trip from Cincinnati to Memphis in about 48 hours is less than appealing. But the Elvis experience is still fresh in my mind for other reasons. In fact, Elvis’ […]

Social Media Spring Cleaning Tips

Logging into Twitter over the last few days, users are being prompted to update their profiles. According to the AP, Twitter is encouraging people to allow their e-mail addresses and mobile phone numbers to be included in the service’s search index. Let’s be honest, this is more of a Twitter acquisition strategy than a Twitter […]

Don’t be afraid of talking about Corporate Social Responsibility

Partly in response to my post about the growing importance of appropriate communications on a company’s Corporate Social Responsibility (CSR) efforts, the Textifying blog over at Arizona State University (sorry there’s no bio page and the post was written by ‘tburns’ – and I tried to leave a comment but couldn’t) published a post entitled: […]

Finding Your Social Voice

Sharing, friending, commenting, checking in, retweeting…the level of participation social media platforms have ushered into the business world have delivered opportunity as well as issues. Consider the average marketing planning cycle. Many marketers organize around an annual plan with campaign strategies that have specific start and end dates. But you can’t flip Twitter and Facebook […]

You are a social media what?

Here’s a definition: A thought leader is a futurist or person who is recognized for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights. For me the key word here is recognized.  Unfortunately by this definition, 99% of our self-styled social media “thought leaders” are precluded. That’s a […]

CSR, social media and your self-defending brand

One of the biggest concerns executives voice about social media is the lack of control.  The idea that anyone can comment, share or disagree with you makes people uncomfortable.  Of course the fact that you know people are having these conversations about your brand or product, and that – if you choose  – you can […]