It’s been a year since I did my last Four Links post?! It’s not Twitter’s fault. In fact, thanks to Delicious, I’ve been tracking more relevant content in the last 12 months if anything else. But I’ve customized the design of my blog enough that TypePad won’t let me push my Delicious links here as […]
Posted on November 29th, 2010 by admin
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A month away from Black Friday 2010 and Walmart is leveraging Facebook to increase its fan base as well as its online sales. Following in the steps of sites like GroupOn and brands like Dell**, CrowdSaver is Walmart’s social shopping application. Walmart stands to acquire thousands of likes from “fans.” As the brand notes it is […]
Posted on October 26th, 2010 by admin
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We’ve all been told that we’re in a constant state of change. It’s a mantra that loses meaning the more it’s chanted in mainstream media, PowerPoint decks, business books and blogs alone. Marketers and brands are finding themselves in new roles. Starbucks is a Digital Network (not to mention a music label). Razorfish is repping […]
Posted on October 25th, 2010 by admin
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In the article, “Wanna Buy a Blog?” Ad Age reports Forbes is selling access to its readers by selling advertisers blogs that operate alongside other Forbes blogs. “This isn’t the ‘sponsored post’ of yore; rather, it’s giving advocacy groups or corporations such as Ford or Pfizer the same voice and same distribution tools as Forbes […]
Posted on September 27th, 2010 by admin
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The final stop on Day One of the #140conf found @jeffpulver and team in Cincinnati for a Sunday evening RoadTrip TweetUp. The attendees, the stories and the entire experience remind me that no social media platform can replicate the original social network – meeting live and in person. Putting faces to names and Twitter handles […]
Posted on August 24th, 2010 by admin
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Created a new Group on Flickr called Signs of Social Media. Our mobile phones make us anthropologists to a small degree as we document everything from unnecessary quotation marks to passive aggressive notes while “in the field.”This Flickr group is focused on how brands are promoting their social media presence. It includes consumer packaged goods flowing […]
Posted on July 3rd, 2010 by admin
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A recent tweet from Jay Rosen reminded me of another social media paradox.Rosen’s tweet leads to a Yahoo! Finance job description that requires an interesting set of skills.“We’re looking for a natural leader who isn’t afraid to get his or her hands dirty. He or she must see the big picture but also be detail-oriented.”It sounds […]
Posted on June 22nd, 2010 by admin
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Starbucks’ Chris Abruzzo, VP of Brand, Content and Online, did double duty during Internet Week NY speaking at CM Summit and the Mashable/CNN event. As you’ll see in this video, Starbucks is using social media to invert the way it goes to market for product launches.Many folks participating in social media would probably agree that […]
Posted on June 21st, 2010 by admin
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This fellow vents often enough but he has a point. Using lawyers to police social media is a foolhardy way to go. All it does is to upset the individual and to provoke more negative remarks. In this instance, the offending company was USAA, an insurance firm that is highly rated in customer service. It should […]
Posted on May 4th, 2010 by admin
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Last week I had the pleasure of attending the Boston College Center for Corporate Citizenship Conference 2010 in the Commonwealth of Massachusetts. There was a great turnout with CSR and PR people from every industry and there were great discussions throughout the three days. Unfortunately the pressures of the day job have delayed this post, […]
Posted on April 23rd, 2010 by admin
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