Starbucks, Best Buy and Home Depot are some of the most successful brands in social media. And one of the secrets to their success can be found offline. Starbucks makes sure customers have access to exclusive content through its Starbucks Digital Network. Best Buy uses mobile and QR codes to take consumers from the printed […]
Posted on April 25th, 2011 by admin
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Social media provides a set of tools and channels that enable people to discover, share and engage in new ways. This creates a whole set of pretty exciting opportunities for organizations and individuals alike. I’m sure you’re all with me so far. Great business begins with well-defined and agreed objectives, which coupled with insight into […]
Posted on March 31st, 2011 by admin
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A couple of months ago, a whole set of very smart people came together at the inaugural social hackathon to help DonorsChoose.org address its ongoing technology and marketing challenges. There were social media luminaries such as Beth Kanter and Chris Brogan as well as representatives from Bing, Facebook, Google, Microsoft, REI, Twitter and WebTrends. From […]
Posted on March 10th, 2011 by admin
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The following post is based on a discussion at the Cincinnati Social Media LinkedIn Group. In what seems to be a race to oversimplify EVERYTHING, we’re creating misdefinitions. In many cases there’s simply (a lot) more to the story. Social media provides the latest example. Do you know anyone with “T&F Tunnel Vision?” This unfortunate […]
Posted on February 24th, 2011 by admin
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Companies establishing a social media presence may make some missteps. Some of the brands known for their social presence, including Best Buy and Starbucks, can point to mistakes made along the way and to what the brand learned from it. It’s understandable. Social marketing requires a company to shift from broadcasting an anonymous, singular brand […]
Posted on February 21st, 2011 by admin
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Are we over-complicating our social media policies? We’ve got wikis and tips and more walking us through the creation of this document. Yet I just watched Phineas and Ferb nail the essence of a good social media policy. You should watch their Cyberspace Rules of the Road (embedded above). Child’s Play?No, it’s not as simple as the Disney […]
Posted on February 4th, 2011 by admin
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Tunisia and now Egypt have learned the power of social media in forming and launching demonstrations against the government. Reports are circulating that Egypt has blocked both Facebook and Twitter. That hasn’t stopped citizens from rising up, however. There is a lesson here for PR practitioners. Whatever can be done to governments also can be […]
Posted on January 27th, 2011 by admin
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A tweet linking to the U.S. Army’s Social Media Handbook snowballed into this post. The handbook joins the U.S. Air Force’s popular Rules of Engagement for Blogging as a mainstream example of the military’s grasp of social media. This made me wonder about the Navy’s, Marines’ and even the Coast Guard’s social media presence. While Wikileaks might make some assume otherwise, the U.S. military […]
Posted on January 24th, 2011 by admin
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In 2007, I wrote a post called “Ready to Pitch a Blog? Take This Quiz First.” Three and a half years later, I’m revisiting it to celebrate the Bad Pitch blog’s Fifth Birthday. While I thought I’d be noting how much has changed since it was written, it still holds up. But I’ve edited […]
Posted on January 10th, 2011 by admin
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Geoff Livingston had a great post today addressing a very interesting issue: Somewhere along the way, social media folks thought they should completely reinvent business. That they knew better, and that could they completely disregard history’s many lessons about how to build great products that work. But more goes into product marketing then just listening […]
Posted on December 2nd, 2010 by admin
Filed under: Uncategorized | 195 Comments »
