When I saw Mary Meeker present at Conversational Marketing Summit, it was a race between my hands and my keyboard as to which one would fail first. The keyboard won as she moved through her Internet trends presentation with the substance of an academic and the speed of an auctioneer. Meeker’s All Things D presentation maintained her […]
Posted on May 31st, 2012 by admin
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TidyCats latest ad campaign spans online and offline to get consumers sharing about what stinks in their lives. But one of their ads created its own stink. To the brands’ credit, they were listening and responded in less than 24 hours to stop a possible catfight with consumers. Billboards localize the campaign by referencing what […]
Posted on April 9th, 2012 by admin
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The word of mouth and promotional frenzy around Lionsgates’ Hunger Games has been deafening. It helped the film break box office records — before it even opened it seemed. While I may never see the movie (I’m not the target audience), one thing I’m first to admit is that I really like how the movie […]
Posted on March 27th, 2012 by admin
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There are plenty of ways you can use social media to follow the long march from the Iowa Caucus to the November Elections. Several sites, including Instagram and Tumblr, are being used by candidates for the first time to engage and inform citizens. From behind the scenes access from the media and each candidate’s content to larger sites […]
Posted on January 9th, 2012 by admin
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As you might know, I’m not shy about sharing my often strong views on the shortcomings of many of the self styled social media gurus. Recently, due to work and family commitments - sometimes referred to as the real world - my consumption and participation in social media has been extremely limited. The upshot was […]
Posted on September 2nd, 2011 by admin
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“The NOW Revolution” written by Jay Baer and Amber Naslund has received reviews from the likes of DuctTape Marketing’s John Jantsch, Chris Brogan and Seth Godin. It outlines how you can retool your organization to make real-time business work for you rather than against you. “You Say You Want a Revolution…”I got a copy of the book […]
Posted on August 16th, 2011 by admin
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Brian Solis recently posted a factoid on Google+ that looks to be pure powerpoint pr0n. Number of Days to Reach 10 Million UsersFacebook: 852Twitter: 780Foursquare 730Google+: 16 And Google+ is already closing in on 20 million users. Impressive statistics. But after resharing it on Google+, two people were quick to qualify this milestone. Brad Marley: Solis’ […]
Posted on July 25th, 2011 by admin
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Earlier this year I put together some new patio furniture. There were no extra parts, everything lined up as it should. This is not always the case with products noting “some assembly required.” Anyone who’s purchased items from IKEA or put together toys during the holidays can relate to the feeling when things don’t quite […]
Posted on June 29th, 2011 by admin
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This is a discussion of basic business strategy and where social media fit into it. From an economic viewpoint, social media are communications tools that are no more or less valuable than any other medium. The key is what works with the intended audience. One can say “of course.” But, it is easy to […]
Posted on June 20th, 2011 by admin
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Mashable points to a couple naming their newborn “Like” after the one-year-old Like button on Facebook. They join a couple that named their child Facebook. Is this one of the seven signs that preceed the end of the world? No, it’s not end times. It’s just pop culture at it’s best…or it’s worst depending on your […]
Posted on May 18th, 2011 by admin
Filed under: Uncategorized | 197 Comments »
