Wednesday November 27, 2024

Stickybits: Mobile App Turns Consumer Goods Into Media

Whether or not it created the most buzz during Internet Week New York is up for debate. But Stickybits holds major potential for any consumer packaged goods brand. According to Techcrunch, Seth Goldstein considers the mobile app an evolution of online media. "In 1996, webpages became media. In 2001, search became media. In 2005, people […]

Lawyers And Social Media

This fellow vents often enough but he has a point.  Using lawyers to police social media is a foolhardy way to go.  All it does is to upset the individual and to provoke more negative remarks. In this instance, the offending company was USAA, an insurance firm that is highly rated in customer service.  It should […]

Getting real about Social Media, PR (and CSR)…

Last week I had the pleasure of attending the Boston College Center for Corporate Citizenship Conference 2010 in the Commonwealth of Massachusetts. There was a great turnout with CSR and PR people from every industry and there were great discussions throughout the three days. Unfortunately the pressures of the day job have delayed this post, […]

Social media is turning into your dad

Do you remember when you knew everything in your glorious teenage years? Do you remember how you despaired of your parents and then as the years passed (you mightn’t be there yet) you started to turn into your parents? Aside: My 5 (nearly 6) year old already refers to me as his “old man” – […]

Seriously… dump that social media stuff and get back to work

Happy New Year. I had a lovely time, thanks for asking. I have spent far too much time over the past couple of weeks monitoring the online chatter.  My god there’s a lot of noise. I think I am having Social Media sweats. There are just so many articles, posts, rants and links.  Now don’t […]

The secrets of controlled media leaks…

There’s a lot of great content online.  If you wade back into the mists of time (I’m probably talking about oh 2001) then there really was very little information to find on subject areas like PR (believe me I used to look for it).  But now we have the luxury of thousands of people actively […]

Thesixtyone Turns Social Media Up to Eleven*

Characterized by TechCrunch as “a Digg for Indie music,” my new favorite site of the week/month and beyond is thesixtyone.  Thesixtyone serves up the latest Indie bands in a format that is as simple as it is dramatic, telling visitors that “new artists make music and listeners decide what’s good.”With well-established sites like the Hype […]

What Elvis Taught Us about Social Media | The King’s Top Three Tips

One of the highlights of my college years is my road trip to Graceland. In hindsight, climbing into a car with two friends and driving round trip from Cincinnati to Memphis in about 48 hours is less than appealing. But the Elvis experience is still fresh in my mind for other reasons. In fact, Elvis’ […]

Social Media Spring Cleaning Tips

Logging into Twitter over the last few days, users are being prompted to update their profiles. According to the AP, Twitter is encouraging people to allow their e-mail addresses and mobile phone numbers to be included in the service’s search index. Let’s be honest, this is more of a Twitter acquisition strategy than a Twitter […]

You are a social media what?

Here’s a definition: A thought leader is a futurist or person who is recognized for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights. For me the key word here is recognized.  Unfortunately by this definition, 99% of our self-styled social media “thought leaders” are precluded. That’s a […]