Politicians already have switched to new media. Note the use of Facebook in this candidate’s announcement of his race for President. Also note there is still some disagreement as to how one should go about using new media. Some observers thought it was well done. Others were not so sure. As written here in the […]
Posted on March 25th, 2011 by admin
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A couple of months ago, a whole set of very smart people came together at the inaugural social hackathon to help DonorsChoose.org address its ongoing technology and marketing challenges. There were social media luminaries such as Beth Kanter and Chris Brogan as well as representatives from Bing, Facebook, Google, Microsoft, REI, Twitter and WebTrends. From […]
Posted on March 10th, 2011 by admin
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The following post is based on a discussion at the Cincinnati Social Media LinkedIn Group. In what seems to be a race to oversimplify EVERYTHING, we’re creating misdefinitions. In many cases there’s simply (a lot) more to the story. Social media provides the latest example. Do you know anyone with “T&F Tunnel Vision?” This unfortunate […]
Posted on February 24th, 2011 by admin
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I missed this earlier but the conclusions are not surprising. If you want to start a Twitter trend, post a comment about an article from the mainstream media. In other words, credibility and content matter more than personality and number of followers one is able to attract. Content, credibility and reputation are verities communicators forget […]
Posted on February 16th, 2011 by admin
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Are we over-complicating our social media policies? We’ve got wikis and tips and more walking us through the creation of this document. Yet I just watched Phineas and Ferb nail the essence of a good social media policy. You should watch their Cyberspace Rules of the Road (embedded above). Child’s Play?No, it’s not as simple as the Disney […]
Posted on February 4th, 2011 by admin
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Tunisia and now Egypt have learned the power of social media in forming and launching demonstrations against the government. Reports are circulating that Egypt has blocked both Facebook and Twitter. That hasn’t stopped citizens from rising up, however. There is a lesson here for PR practitioners. Whatever can be done to governments also can be […]
Posted on January 27th, 2011 by admin
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A tweet linking to the U.S. Army’s Social Media Handbook snowballed into this post. The handbook joins the U.S. Air Force’s popular Rules of Engagement for Blogging as a mainstream example of the military’s grasp of social media. This made me wonder about the Navy’s, Marines’ and even the Coast Guard’s social media presence. While Wikileaks might make some assume otherwise, the U.S. military […]
Posted on January 24th, 2011 by admin
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In 2007, I wrote a post called “Ready to Pitch a Blog? Take This Quiz First.” Three and a half years later, I’m revisiting it to celebrate the Bad Pitch blog’s Fifth Birthday. While I thought I’d be noting how much has changed since it was written, it still holds up. But I’ve edited […]
Posted on January 10th, 2011 by admin
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One trend that’s taking place as you read this, one with big implications for brands in 2011, is media convergence. Digital technology is dissolving the silos used to organize media types and media channels. Paid, owned and earned media (POEM) are blending together across channels that are much more fluid and flexible than ever before – […]
Posted on January 4th, 2011 by admin
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It’s been a year since I did my last Four Links post?! It’s not Twitter’s fault. In fact, thanks to Delicious, I’ve been tracking more relevant content in the last 12 months if anything else. But I’ve customized the design of my blog enough that TypePad won’t let me push my Delicious links here as […]
Posted on November 29th, 2010 by admin
Filed under: Uncategorized | 198 Comments »
