There are plenty of ways you can use social media to follow the long march from the Iowa Caucus to the November Elections. Several sites, including Instagram and Tumblr, are being used by candidates for the first time to engage and inform citizens. From behind the scenes access from the media and each candidate’s content to larger sites […]
Posted on January 9th, 2012 by admin
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Some will tell you I’ve got an Instagram addiction. While I’m not sure about that, the social photo-sharing platform does have a loyal following. Instagram has shown me some great examples of brands testing and learning the concept of No Channels. Brand PowerOf the 35 or more brands I follow on Instagram, (RED) seems to have the […]
Posted on December 7th, 2011 by admin
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As you might know, I’m not shy about sharing my often strong views on the shortcomings of many of the self styled social media gurus. Recently, due to work and family commitments - sometimes referred to as the real world - my consumption and participation in social media has been extremely limited. The upshot was […]
Posted on September 2nd, 2011 by admin
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Earlier this year I put together some new patio furniture. There were no extra parts, everything lined up as it should. This is not always the case with products noting “some assembly required.” Anyone who’s purchased items from IKEA or put together toys during the holidays can relate to the feeling when things don’t quite […]
Posted on June 29th, 2011 by admin
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This is a discussion of basic business strategy and where social media fit into it. From an economic viewpoint, social media are communications tools that are no more or less valuable than any other medium. The key is what works with the intended audience. One can say “of course.” But, it is easy to […]
Posted on June 20th, 2011 by admin
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Mashable points to a couple naming their newborn “Like” after the one-year-old Like button on Facebook. They join a couple that named their child Facebook. Is this one of the seven signs that preceed the end of the world? No, it’s not end times. It’s just pop culture at it’s best…or it’s worst depending on your […]
Posted on May 18th, 2011 by admin
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This report from Pew Research Center concludes that most news site visitors are casual users, or media grazers who show up once or twice a month, spend one to five minutes then move on. The challenge that presents to the media in defining its audience to advertisers is the same as that faced by PR practitioners responding […]
Posted on May 10th, 2011 by admin
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Starbucks, Best Buy and Home Depot are some of the most successful brands in social media. And one of the secrets to their success can be found offline. Starbucks makes sure customers have access to exclusive content through its Starbucks Digital Network. Best Buy uses mobile and QR codes to take consumers from the printed […]
Posted on April 25th, 2011 by admin
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The communications director for the governor of Florida is using Twitter to talk to reporters with interesting results. Disputes that used to be handled in one-on-one talks are now 140-character tweets that all can follow. While some say it is entertaining, one wonders if it is smart. Calling out reporters and and editors and their stories so […]
Posted on April 12th, 2011 by admin
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Social media provides a set of tools and channels that enable people to discover, share and engage in new ways. This creates a whole set of pretty exciting opportunities for organizations and individuals alike. I’m sure you’re all with me so far. Great business begins with well-defined and agreed objectives, which coupled with insight into […]
Posted on March 31st, 2011 by admin
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