Three pieces of content driving some serious sharing online last week are “year in review” stories from Facebook, Twitter and Google. Perhaps stories doesn’t do their projects justice. More than just breezy content, each story also holds lessons for brands and their approach to content marketing. It’s Not About You: FacebookBy tapping into each user’s last 12 months of […]
Posted on December 17th, 2012 by admin
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“If you want something you’ve never had, then you’ve got to do something you’ve never done.” — Drina Reed This quote is Pinterest porn but, in marketing, it can also be a bit of a paradox. When an industry succeeds moving in one direction, it can be hard to justify diverting from their path. Yet […]
Posted on July 30th, 2012 by admin
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I’ve been reading a variety of stories (links below) recently about Marketing, PR and Corporate Social Responsibility (CSR) and the one thing that became very apparent is that there’s a lot of disagreement and perhaps no little confusion about the intersection of Marketing/PR and CSR. In fact I found myself agreeing and disagreeing in equal […]
Posted on November 26th, 2011 by admin
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For one reason or another, I always seem to uncover items that are being kept around even though they no longer hold value. Items become obsolete — from this diskette I hung onto for years at my last job to time-sensitive marketing materials that have an expired date or use the old brand identity. But we […]
Posted on October 10th, 2011 by admin
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A professional association in the online industry sent me a white paper — via postal mail. It’s a printed piece (thick stock with an even thicker cover stock). And it has two small visuals in the entire 12-page document. What was the white paper about? I’m not sure because every time I tried to read […]
Posted on August 18th, 2011 by admin
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ComScore’s latest piece of share pr0n** focuses on QR Codes, serving up the headline: “14 Million Americans Scanned QR or Bar Codes on their Mobile Phones in June 2011.” Is that a lot? Well, It depends on whether your glass is half-empty or half-full perhaps. For context, I’ll note there are approximately 312 million people in the […]
Posted on August 13th, 2011 by admin
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David E. Bowman and I recorded our second episode of #mktfyi with NM Incite CMO Pete Blackshaw. Our topic? 2010 marketing in review as well as some 2011 trends. Regardless of whether or not you work this week, nearly 45 minutes might seem like a long podcast. But we cover a lot of ground, including […]
Posted on December 28th, 2010 by admin
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You’re faced with an “old” brand (which interestingly – to me at any rate - was originally created for women in 1937) launched in 1938. It’s a brand with a lot of baggage, particularly in a world of glossy competitors. Rather than go the usual route, they took an alternative approach, which certainly appears to […]
Posted on July 14th, 2010 by admin
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