Early in my career, I was on a team prepping for a BIG new business pitch. It was for a product and the creative copy we used was something along the lines of “Better Torque, Better Horsepower, Better Grip, Better Get One.”As I drove to the pitch that morning, I passed a billboard for a […]
Posted on June 20th, 2010 by admin
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You do not need coffee in the morning if you run into Candace Klein first. She’s the force of energy behind Bad Girl Ventures a microfinance organization that is designed to literally invest in woman’s dreams.“Bad Girl Ventures believes that women should have the chance to build a business. Our role is to help women realize […]
Posted on June 20th, 2010 by admin
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Here is a bit of a surprise. The plastic horn used by South African fans during World Cup soccer games is hard on one’s hearing. There seems to be no escape from it. During the entire England v. US game, there was a din in the stadium that never let up. It was hard for […]
Posted on June 14th, 2010 by admin
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In PR we contend that transparency is better. Bankers beg to differ — at least with the proposal from the Financial Accounting Standards Board to increase transparency in loan valuation. FASB wants the banks to mark loans to market value. Banks say this would create huge swings in value on their balance sheets and add […]
Posted on May 28th, 2010 by admin
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Google is famous for its motto, “Do no evil.” That is why its present cock-up with its new Facebook-like software called Buzz is interesting. One wonders how the company could have committed such a PR blunder. Privacy advocates are hammering Google for making Buzz too powerful. Buzz works with G Mail and Google had built […]
Posted on March 22nd, 2010 by admin
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Here is an excellent summary of the problems facing newspapers, and wouldn’t you know, it’s from Google. The only problem with the article is its advice to newspapers — “experiment, experiment, experiment.” Newspapers have been experimenting and so far, few have found an economic answer to their problems of declining circulation and advertising. Many are […]
Posted on March 22nd, 2010 by admin
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There’s no question that Corporate Social Responsibility (CSR) has hit the mainstream for companies of all sizes. The last five years have seen an explosion of interest in CSR (or Corporate Citizenship), driven by our changing society, pressure from employees, interest from customers and often a company’s own desire to have a positive impact. While […]
Posted on March 22nd, 2010 by admin
Filed under: Uncategorized | 179 Comments »
