The seemingly bad news that two COVID vaccine trials have been put on hold is actually good news, or so say medical experts who do drug development. They say no trial runs completely smoothly. There is always a glitch that might be due to a new drug and might not, but a pharma company needs […]
Posted on October 14th, 2020 by admin
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It has been more than 300 days since the Pentagon has given a press briefing. That is not smart PR. The public should know what the military is thinking, not the least because it is such a large part of taxpayer funds. Press briefings also humanize the military — put faces to names and provide […]
Posted on April 18th, 2019 by admin
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Build-A-Bear Workshops conducted a promotion that was too good to work and now has to deal with the wrath of disappointed customers. The creative idea was a “pay your age” discount. Rather than a usual price range of $20 to $35, a parent could get a bear for a three-year-old for just $3 or for […]
Posted on July 13th, 2018 by admin
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Charleston, SC is apologizing for its deep involvement in the slave trade nearly 200 years ago. It is late but still a good step to acknowledge its error. Nothing can change the fact that nearly 100,000 slaves passed through its market. As the article notes, “Forty percent of Africans forcibly brought to the US set foot […]
Posted on June 20th, 2018 by admin
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A story like this should make a CEO shudder. A Teflon reputation can disappear in a second. It only takes one article that captures the public interest and one’s credibility can be threatened. CEOs should resist reporters who want to write about a company’s enduring esteem in the eyes of the public. They should emphasize […]
Posted on May 9th, 2017 by admin
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Conservationists in Northern Europe are facing a dilemma. Their efforts to save the white-tailed eagle has been successful, perhaps too much so. The eagles are now preying on other species of endangered birds. This has raised the distasteful suggestion that the eagles need culling. As one might expect that could lead to a PR disaster […]
Posted on May 19th, 2016 by admin
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There are times when perfection in the business world is not good enough. Here is a case. In the dicey world of rocket launches, United Launch Alliance has had 106 perfect missions in a row. But, that is not enough. Newer, cheaper rockets are on the scene and they are starting to make headway against […]
Posted on March 30th, 2016 by admin
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Sometimes there are no good answers to an event. Whatever one says or does carries severe penalties. There isn’t even a way to weigh the lesser of two evils. This is one case. Slovenia is building a border fence to bar migrants from the country. Slovenia already has tens of thousands and is struggling to […]
Posted on November 11th, 2015 by admin
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A dry lake bed, 11 cars and as many drivers produced a good publicity stunt — a message to an astronaut in space. This is the kind of creative idea that PR has long been known for, although it is not clear that PR had anything to do with coordinating and making of the message. The stunt […]
Posted on April 15th, 2015 by admin
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Anheuser-Busch is replacing its diesel trucks at its Houston brewery with compressed natural gas rigs. The brewery says it wants to be “green”. That may be true but left unsaid is that the price of diesel is higher than that of natural gas. In other words, A-B is doing well by doing good. There is […]
Posted on September 10th, 2014 by admin
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