No one is good at predicting the future and stories like this make for amusement later. Extrapolating from the present to a distant time fails to take into account human creativity and events — adverse and opportunistic. It is hard to say where we will be by the end of 2012, much less 100 years […]
Posted on January 18th, 2012 by admin
Filed under: Uncategorized | 189 Comments »
This is an interesting discussion of the Fortune 500′s adoption of social media. It seems usage has leveled off and the author wonders if corporations are giving up. Based on my own studies, corporations have not adopted social media as much as one might think. It appears to be a question of effectiveness. Corporate communications […]
Posted on November 2nd, 2011 by admin
Filed under: Uncategorized | 199 Comments »
Open publication – Free publishing – More authors Randall Moss asked me to review “The Future of Non-Profits” and I’m glad he did. While it’s specific to non-profits, some of the content can be applied to other organizations. In fact, the book is a practical guide with several resources to get readers started with innovation […]
Posted on May 17th, 2011 by admin
Filed under: Uncategorized | 186 Comments »
This is an interesting interview. It is with an author who has discovered the secret to e-books is a price of 99 cents. The author, John Locke, is a marketer who understands price barriers better than most writers. He might not be the best author, ( I haven’t read his work.) but he has something […]
Posted on March 10th, 2011 by admin
Filed under: Uncategorized | 175 Comments »
This article is a return to a topic, emerging on the internet, that has implications for how PR practitioners and marketers operate. That issue is the rise of a new internet addressing system called Internet Protocol version 6 (IPv6). Few paid attention to IPv6 until the last internet addresses under the old system (IPv4) were […]
Posted on February 25th, 2011 by admin
Filed under: Uncategorized | 203 Comments »
This is an interesting story for what it doesn’t say. Visual communications are emerging as a dominant medium, and PR practitioners need to be skilled in presenting messages graphically rather than in text. PR for most of its history has been locked to words. We hire specialists when we want to communicate visually. I recall […]
Posted on January 5th, 2011 by admin
Filed under: Uncategorized | 192 Comments »
These long, insightful and brilliant comments from Google to the Federal Trade Commission on the future of news are essential reading for PR practitioners. Google recites the history of technological change and newspapers, points out what it is doing to help find new economic models for news gathering and dissemination and calls for reasonable business […]
Posted on July 23rd, 2010 by admin
Filed under: Uncategorized | 161 Comments »
