AdAge’s article, “Four Areas Agencies Need to Embrace to Stay Relevant” caught my attention. It notes external collaboration is an area agencies need more of to keep up in our industry. Internal collaboration is equally important–and almost as rare. Industry discussions around social media, public relations and content marketing provide one example. These discussions seem […]
Posted on April 1st, 2015 by admin
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Did you know the average consumer attention span is only eight seconds? It’s no surprise in today’s world. But it’s alarming when you consider the average goldfish attention span is nine seconds. It’s one of the reasons I was compelled to write a guest post for the Spin Sucks blog. Four Tips to Help You […]
Posted on March 9th, 2015 by admin
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Content curation is sometimes described as a “short cut” to creating content. Well, if you’re doing it right, this assumption is incorrect. It can certainly be less resource-intensive over time — by integrating tools like PublishThis into your CMS for example. But if you think it’s as simple as copying and pasting a few random […]
Posted on February 2nd, 2015 by admin
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My colleague, Mike Cargill, sent this story to me for which I thank him. It is an example of why marketers shouldn’t create content. The article is a collection of some of the best and worst tweets commemorating 9/11. The bad ones are terrible and disrespectful. They push product on a day when commercialism should […]
Posted on September 15th, 2014 by admin
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How I Met Your Mother #HIMYM ended a nine-season run with its series finale earlier this week. And of course, like most series finales, it received mixed reviews. The critics in this instance are my content marketing colleagues. In fact #HIMYM inspired a broader discussion from which we pulled five lessons content marketers can take from […]
Posted on April 3rd, 2014 by admin
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A recent BuzzFeed presentation inspired me to consider how marketers and publishers are tapping into nostalgia to push engagement online. Appealing to a consumer’s sense of nostalgia is just one approach BuzzFeed recommends to crafting content readers will share with their friends. This is not a subjective statement considering that BuzzFeed had 100 million unique […]
Posted on February 26th, 2014 by admin
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Can you define snackable content? Many marketers asked the same question will use the infamous quote: “I know it when I see it.” This is because the definition of snackable content lacks clearly defined parameters. This can give the term a subjective meaning. Even I’ll define it here in simple terms. “Content is snackable when […]
Posted on October 1st, 2013 by admin
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Samsung teamed up with Foursquare to create “Time Machine,” a co-branded microsite that turns a consumer’s Foursquare history into content. Users can watch their history unfold in real time, get recommendations on “the next big thing” to visit and share their history in infographic form. While the approach is familiar, the campaign is new and […]
Posted on June 22nd, 2013 by admin
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At the recent, inaugural #solopr conference, I really enjoyed the other speakers’ presentations. One of those individuals, Tom Martin, served up a simple but powerful tip regarding content creation. Whether you’re blogging, part of a brand newsroom or just creating content – think in terms of cornerstones and not just cobblestones. Star Wars as Cobblestones […]
Posted on March 7th, 2013 by admin
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Read enough industry opinion on content marketing, and you can start to determine each author’s professional background. If their point of view is focused on: Interactive: the author tends to be in digital marketing or may work with a digital agency; Creative: a traditional marketer might be chief storyteller, perhaps working with a creative agency; […]
Posted on March 7th, 2013 by admin
Filed under: Uncategorized | 417 Comments »
