According to this article, NASA is fighting to save the Hubble space telescope. If so, it is a change of heart. NASA publicly wanted to mothball Hubble in favor of a new scope set to be launched soon. If it is fighting hard to save Hubble, it understands the positive PR the scope has produced […]
Posted on July 2nd, 2021 by admin
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As this article notes, candidates for public office did not always glad-hand voters and mix with the masses. In the 19th Century and early 20th, they stayed home and their parties did outreach for them. This year, in an historic shift, neither parties nor candidates are knocking on doors, passing out flyers, assembling rallies. COVID-19 […]
Posted on May 5th, 2020 by admin
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Last January, Microsoft was only too willing to discuss the company’s work with Immigration and Customs Enforcement (ICE). Today, it is downplaying its efforts and removing mentions of ICE from its communications. The tide turned quickly with the onset of the government’s now-ended practice of separating children from their migrant parents at the border. Microsoft’s […]
Posted on June 21st, 2018 by admin
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Whole Foods supermarkets, also known as Whole Paycheck because of their high prices, are cutting consumer costs under new ownership. Amazon, the owner, is seeking an image change for the chain and based on wide news reporting, it just might succeed. Amazon can afford to cut prices and go for market share. It can also […]
Posted on August 29th, 2017 by admin
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Vladimir Putin who only yesterday was condemned by Republicans is suddenly gaining popularity among them. Credit the Trump presidency for the change of heart. Politics makes for strange bedfellows, the old saw states, and none is odder than this. Putin took Crimea from Ukraine, teamed with the President of Syria to bomb Syrian citizens, hacked […]
Posted on February 22nd, 2017 by admin
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One of the most robust electronics markets has stalled in its growth. Manufacturers from Apple to lesser known Chinese brands were selling smart phones by the tens of millions with huge jumps each quarter in shipments. Now that has stopped. The market is flat. Everyone who wanted a smart phone has one. Growth has turned […]
Posted on April 29th, 2016 by admin
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When a company makes a change that affects customers, it should do so with care and communicate often and clearly why it is doing so. This is why Starbucks shift in its customer awards program might not be going so well. The company has moved from rewarding frequent customers to rewarding customers who purchase more […]
Posted on February 27th, 2016 by admin
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This is PR for an ongoing,culture change. Some day, not far into the future, a car will drive itself. The public is not ready for it — yet. They need to be by time the first robotic cars reach dealerships. Major automakers are edging into the technology by providing elements of self-driving without offering the whole package. […]
Posted on May 22nd, 2015 by admin
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Chief Marketing Officers are complaining that they are supposed to measure everything in marketing but they don’t have tools or authority to do it. It seems company executives want measurement but they aren’t willing to change behaviors to get it. Welcome to cultural inertia. Public relations practitioners are intimately familiar with bone-deep reluctance to adapt to shifting […]
Posted on October 21st, 2014 by admin
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America’s farmers are aging out and the young aren’t or can’t follow them. Land and equipment are too expensive or worse, few want to work as hard as their parents. If America is to eat, there needs to be a change in attitudes. Farming today is as much mental work as it is physical. There is so much […]
Posted on May 8th, 2014 by admin
Filed under: Uncategorized | 419 Comments »
