Boeing has pushed back delivery of its Dreamliner again.  The plane is three years overdue and billions are riding on its successful production.  The program has been a disaster for the company.  Everything that could go wrong did.  Its new methods of construction, its use of widely distributed suppliers and its employment of different materials all combined for a failure of historic proportions.  Perhaps the worst outcome is to Boeing’s credibility as a plane developer and builder.  It is unlikely that the world’s airlines will trust Boeing for a long time to come, and Boeing needs their support to develop new airframes in order to compete.  The Dreamliner program is a case study in damaging customer relationships and chewing up managers one after another who have been sent to rescue it.  It is a public relations nightmare.

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