What kind of PR is needed to turn around a city sliding into oblivion? This is an urgent question for Detroit. There needs to be a new relationship between the city and its citizens and the city and business, which has fled the decaying town. That relationship needs to be action-oriented with specific tasks implemented under reasonable deadlines. Detroit today is the symbol of everything that has gone wrong in America. It is a city that relied on heavy manufacturing, most of which is gone. It relied on one major industry, which has shrunk and moved away. It ignored problems for too long until they became overwhelming. Detroit will not turn into a ghost town. It is still a large city, but there is a strong possibility that it will never again be as powerful as it once was. Detroit needs an action-oriented mayor who refuses to take no for an answer and who injects life into listless administration. That would be a good start to renewing relationships between citizens and government.

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