This man is practicing one of the long-standing businesses under the PR umbrella and one that few acknowledge — the press agent.  These are the people who flacked stars, starlets and wannabes on Broadway and in Hollywood.  They were always looking for a gimmick to get their clients in print.  The only difference here is that this fellow is serving tabloid TV and its constant need for the grotesque as entertainment.  Lest we get too proud in PR and too lofty about what we do, it is always good to remember that in our background are fellows like this.  We don’t come from noble stock. 

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