Blur During the Q&A portion of a recent presentation, someone asked me to predict the impact social media will have and look out about 10 years.

10 years? Let’s assume he only said five years. I’m helping out with a five year communications plan right now. This is a much more realistic time frame. Or is it?

Social Media Launch Dates
From youngest to oldest, here are some launch dates some for a handful of sites we spend much of our time on these days.

Foursquare: March 2009
iTunes App Store: July 2008
Twitter: July 2006 
YouTube: February 2005 
Facebook: February 2004
Flickr: February 2004
LinkedIn: May 2003 
This Blog:  July 2002 
iTunes: January 2001

If I predicted in 2005 that the year old Facebook would have half a billion members and a movie in theaters while the newly launched YouTube would have more searches on it than Yahoo!, you would have had me committed. YouTube is second only to Google in searches. And guess who owns YouTube?

When it comes to search, “All Your Base Are Belong to Us.” When it comes to planning, we have to plan ahead, of course. But we have to be flexible and in a position to change as needed. This all simply reinforces the need for goals, measurable objectives and strategies BEFORE tactics. It allows for this flexibility whether you need to change in 10 years or 10 weeks.

Stay the course on achieving your goals regardless of the shiny new that is launched and driving all news, tweets and posts.

Metro Woman uploaded by Extra Medium

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