No company, especially a start-up, needs negative publicity like this.  It shows a lack of command and training and most importantly, common sense.  Uber’s ride sharing service can fail quickly if there are more high-speed chases like this one. The company already is under pressure from Yellow cab drivers, Taxi and Limousine Commissions and other car services.  If there are more stories about poor service and unsafe driving, the company will lose passengers and its reason for being.  Uber should understand the power of social media and the ability of individuals to howl when they have been mistreated.  Its response to the incident was bureaucratic and hardly what a passenger should expect for an 8-10 minute hellish ride.  The suggestion at the end of the article that the company needs better screening of its drivers is an idea that the company should have had in place from the beginning.  Uber is walking a fine line, and it can fall at any moment.  

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