• Super Bowl Twitter, Facebook Use Up More Than 6X Over 2011

    If you remember that mobile doesn’t simply mean outside and that most everyone watching the game probably owned a mobile phone or had access to a laptop, the above is not a surprise. Advertisers had plenty of “conversation starters” — from hashtags to shazam tags — in their ads this year too.
  • Balance your Mix of Stock and Flow Content Like A Pro | The Content Strategist

    The need for a mix of content and the advantages of mixing it.

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