Research in Motion (RIM) has placed itself in jeopardy with its Blackberry outages in Europe and North America.  There are some things consumers rarely forgive or forget.  Loss of an essential service is one.  RIM already is in a dogfight against Smartphones that are eroding its market share.  It can’t afford to gain a reputation for unreliability.  That would be a death blow.  If Blackberry can restore service quickly and fix its backup systems, users might give it a grudging pass this time.  Should a blackout happen again within a year, all bets are off.  One wonders how the Blackberry system is set up such that a breakdown disrupted both Europe and North America.  It would seem there was deficient engineering at some point.  RIM will need to fix that too.  

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