When the crowd starts booing at the introduction of your product, you have a PR problem.   That is the issue facing Microsoft with its Xbox One game machine.  Microsoft is a wealthy company.  It can buy as much advertising as it wants.  It could have salted the audience with paid supporters. What it can’t change is lingering unhappiness with its policies.  That is, unless it revises them.  Public condemnation of a product can be helpful in letting a company know the depth of dissatisfaction among target audiences.  It can also cause resentment and self-justification.  ”They just don’t get it.”  Either way, it is a PR challenge that should be met with action.  Letting the situation fester is the worst of all possible courses.  

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