This essay is a first impression of using Google+ and an estimate of how it might be employed in PR.  Google+ has a long way to go to be a viable competitor to Facebook.  It had a fast start but indications now are that its growth is slowing as the early adopters have already signed up.  There are good features in Google+ and it might eventually prove to be the service of choice, but Google+ has to answer the question, “Who needs another social medium?”  As good as Google+ is, that question is still open.  We should know within a year whether it has taken root or is withering.


The essay is the 120th posted to online-pr.com.

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