Here is an example of BP’s PR that is being mocked mercilessly and justifiably so.  It is incomprehensible that BP is trying to spin a positive side out of a disaster of its own making, but that is apparently what the company is attempting.  This is a time for straight reporting — just the facts, just the raw video and audio.  Let the public decide for itself how BP is doing.  Instead, we get feature stories on how out-of-work boat captains are learning to place oil booms.  If anyone is going to write a story like that, it should be a member of the media but not BP, which has no credibility.  No one can blame the company for defending itself.  But one can blame the company for defending itself badly.

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