All In
GM’s CEO, Mary Barra, is all-in for the production of electric vehicles. She says GM will make a profit on EVs by the end of the year and she hasn’t changed the target for an all-electric vehicle line-up by 2035. Should GM meet its goal, it will be a marketing and PR coup, There are plenty of challenges on the way, notably a need for thousands more of charging stations across the US and Canada. It will be a profound change at its dealerships where new methods of service will be needed and a new economic model.
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