This article, critical of President Obama, is a good description of modern message control.  Far from being the puppet master that the article alleges, Obama is a disciplined communicator who chooses a broad range of channels to get his message out.  The authors of the article are unhappy that he ignores and bypasses print journalists who can ask him tough questions.  They also look down upon the extensive content generation from the White House that is fed to alternative channels.  The article speaks more to the reporters’ discomfort with modern media than anything the President might be doing wrong.  It reveals that the President is a sophisticated practitioner and his time in office might prove to be a case study used years hence.  One might not like the President for his policies but one should admire him for his media abilities.

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