When a press release riles a reporter rather than being thrown away, it has something special. At least, this one does. It may not be the “worst release ever.” There are many contenders, but it is an example of ill-use of acronyms. One wonders what the writer was thinking — or whether he or she was thinking. It might have been a throwaway to keep someone happy with no intention of getting it published, but still, why bother if there is no effort to communicate? There is basic rule in press release writing that would have helped here. Explain every acronym the first time you use it.

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