One wonders how editors get away with this — recycling articles in their magazines.  When you own the barrel of ink, you have privileges.  Imagine, if you will, if a PR practitioner recycled his pitches to the same reporters year after year.  It might work until the reporters catch on, then there would be little chance the practitioner would sell a story again.  There is such a thing as recycling an idea whose time has come.  I’ve done that a lot.  One brings an idea to a reporter who turns it down.  As events develop, one resurrects the idea and presents it again.  The reporter accepts it.  


There are evergreen ideas that never get old, such as how to save energy around the house, but reporters and editors understand the need to circulate these ideas repeatedly for readers who didn’t get them or need them the first time.  One assumes, however, that they write a new article each time.  Picking up copy and running it again seems tacky, but how can one accuse Martha Stewart of being tacky?

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