Tesla understands social media and the damage false reports can do.  It patrols the web in China for inaccurate statements about its cars and demands apologies from miscreants.  And, it is getting them.  The company knows false statements that go viral damage its brand and sales.  It turns out some consumers who post lies do it for recognition.  They don’t grasp the damage it can do or they are trying to pull down the company for personal reasons.  What Tesla is doing is essential for every other corporation as well in the internet age.  A difference is that Tesla has remote reporting from each of its vehicles that covers the auto’s mechanicals, the speed it was going and the driver’s reactions.  It has little trouble outing falsehoods.  Most companies don’t have that granularity yet but they need it.  

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