Netflix is rolling out a new app that is supposed to help one find entertainment when the person doesn’t know what to watch.  It is called “Play Something.”  One hopes it will be successful but personal experience warns it is likely not to be useful.  Such affinity software is based on prior viewing, but it doesn’t take into account that people cherry-pick what to watch based on reviews and recommendations.  They might pick up a highly rated show but never return to the genre again.  “Play Something” would then bombard them with suggestions about series in which they have no interest.  It becomes an irritant rather than customer service.  One wants the Netflix algorithm to take that into account, but don’t bet on it.

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