If there is little one can say, fear is a good motivator.  Create a scenario in which people are in peril unless they do something.  Thus, messages about wearing a mask and keeping social distance to prevent COVID-19.  But there is another kind of fear that is ginned up and irresponsible.  Politicians use it regularly.  Consider Trump’s ads targeted at suburban dwellers.  If they vote Democratic, their lifestyles will be destroyed by radical left politicians.  The absurdity of the claim is evident, but some will believe it.  The question is how many?  Trump is lagging badly in the polls.  Biden is hoping the public will see through his chicanery.  So far, they are, but there are still 100 days until the election.

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