One way to generate publicity is to design a prototype — what an object will look like in the future.  Every manufacturer does it, and this is just a recent example of what a future airliner might be. Will it ever be built?  Probably not.  It is a researcher’s and designer’s fantasy.  There are all sorts of problems with it, not the least is how would it fit into gates at airports?  But it is fun to think about a flying wing as a passenger plane, and perhaps, maybe someday there could be one, if economics and logistics line up.  Until then, the idea will go on the scrap heap of thousands of other visions of the future that never come to fruition.  However, if the prototype sparks publicity that positions the corporation on the leading edge of R&D, it will have done its job.

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