There is nothing one can do in PR or marketing to save a business that the public no longer needs.  Consider, for example, the one-hour photo processing industry.  There are just 190 stores left in the US, and one wonders how they hang on.  Business is Darwinian.  With the demise of film, so too came the demise of film development.  As the article notes, the same holds true for video stores and news stands.  Chances are that most, if not all, video stores will be gone in the next five years and one-hour photo processing even before that.  It is a cliche in business to talk about buggy whip makers that did not survive the rise of the auto.  We have our own buggy whip businesses with the advent of digital photography and streaming video.  

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