There is little a PR practitioner can do when a leader is lost in hubris and insists that he knows better.  Take, for example, this case.  In trying to show his command of events, Gov. Scott Walker boasted that if he could beat the unions in his state, he was also qualified to be President and take on ISIS.  

“”We need a leader who will stand up and say we will take the fight to them and not wait until they take the fight to American soil, If I can take on 100,000 protesters, I can do the same in the rest of the world.”
Maybe so.  Maybe not.  Predictably Democrats mocked him for comparing unions to a terrorist group.  Had Walker thought about his remarks more carefully, he might have noted that while appealing to conservative Republicans, he was jeopardizing himself with the larger electorate.  If he has objective advisors working for him, surely one of them cautioned him.  Remarks like this come back to haunt a candidate later on.  Walker has no friend in the unions and should he campaign officially for President, they will oppose him every step of the way.  Who needs that?  A bit more humility might have helped.

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