The publicity video is a long-time tool of public relations. That is why this story is laughable. Hundreds of segments a year are sent out by PR departments and agencies. Each has a goal of being picked up and run in full or in part by local and national TV news organizations. So, to pick […]
Posted on May 28th, 2020 by admin
Filed under: Uncategorized | 147 Comments »
President Trump is trying to be clever — and he might get away with it. He is claiming today that the election in November will be rigged if states allow mail-in voting. If the election is close, he can challenge it in court. If the gap is wide, he can say he was defeated by […]
Posted on May 27th, 2020 by admin
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The New York Stock Exchange has insisted for years that traders on the exchange floor are necessary for improved pricing of stocks in up and down markets. Well, the market maker has just announced the re-opening of the Big Board after a two-month shutdown. It wasn’t missed. Maintaining traders on the floor is a leftover […]
Posted on May 26th, 2020 by admin
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There might be good reasons for a CEO of a bankrupt company to get compensation of more than $9 million, but it is hard to justify. Yet, that’s what the CEO of Hertz gained after laying off thousands of employees. Taking the company into Chapter 11 will allow it to restructure and pare down debt, […]
Posted on May 25th, 2020 by admin
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Volkswagen is apologizing for a racist ad posted online. The commercial showed a black man looking at one of its cars and a giant white hand flicking the black man away and into a restaurant called the “Little Colonist” in French. It is an insensitive production at its core and someone in the ad agency […]
Posted on May 22nd, 2020 by admin
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Johnson & Johnson is taking its talc-based baby powder off the US market. It is due to falling sales and a public perception that asbestos in the product causes cancer. The company fiercely defends its product but it cannot fight the marketplace, so it is giving in. This is a case in which litigation was […]
Posted on May 20th, 2020 by admin
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This column offers smart advice for PR practitioners who might be thinking of going out on their own. Avoid debt and acquisitions that don’t directly increase your revenue from clients. One doesn’t need a fancy desk, an office suite and a receptionist until big enough to need them for client service. I recall a practitioner […]
Posted on May 19th, 2020 by admin
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It is hard to believe this is not a conflict of interest. Even if he put his stock options in a blind trust, there is not much he can do to change the perception that he favors his own company. This is a longstanding problem in government service and the reason why capable executives turn […]
Posted on May 18th, 2020 by admin
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Manufacturers have two views of leaks of their products’ features and functions. They like them or detest their appearance. Consider this example. The author of the column is advising shoppers to wait for the appearance of the next generation of a smartphone because it has superior qualities. That may be well and good, but what […]
Posted on May 15th, 2020 by admin
Filed under: Uncategorized | 141 Comments »
Elon Musk has reopened his Tesla car factory in violation of a shutdown order from the California county in which he is operating. Musk has said if anyone is to be arrested, it should be him. His workers are upset and angry that he is risking their health by restarting the assembly lines. Musk has […]
Posted on May 13th, 2020 by admin
Filed under: Uncategorized | 136 Comments »
