The retail chain, Forever 21, is bankrupt. It joins more than 5,000 sites that have shut down in 2019. Forever 21 is a victim of online commerce, but it is more than that. The chain made basic mistakes and they caught up with the company. Marketing for retail establishments is more difficult than ever. One has […]
Posted on September 30th, 2019 by admin
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Pope Francis would make a good editor. He recently spoke to the communications arm of the Vatican and told listeners to get rid of adjectives. Use nouns and communicate simply and directly. His advice would go well in PR where overuse of adjectives and adverbs is chronic. It is part of flackery that has hurt […]
Posted on September 26th, 2019 by admin
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This is a heartwarming story of how a child of immigrants found a communications job with Tyson Foods. Her parents came to the US from Laos and from the Hmong people. They are poultry farmers for Tyson and know farming well. She interned with the company and fell in love with agricultural communications. When Tyson […]
Posted on September 25th, 2019 by admin
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Tesla and Porsche have started a fun competition over whose electric sports car is fastest on the famed Nurburgring road course in Germany. Porsche tested its new Taycan at a blistering fast speed then let the world know it. Tesla, not to be outdone, took two prototype Model S to the track and handily passed […]
Posted on September 23rd, 2019 by admin
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Airbus, the European passenger plane manufacturer, has a fault of missing the market. It did so with the Concorde, a supersonic aircraft that never found a profitable place to operate, and it is doing so again with the largest passenger plane ever built, the A380. The company has announced that it is retiring the plane […]
Posted on September 20th, 2019 by admin
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It is common for those who transgress to justify their actions with the phrase, “Everybody does it.” The response, of course, is that “Everybody doesn’t. Only some do.” That is why this fellow’s testimony to Congress is reprehensible. He told them that he lied on national television because the media are “as dishonest as everyone […]
Posted on September 19th, 2019 by admin
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Amazon is accused of featuring its private label products above those of branded goods. People are upset. What’s the problem? Retailers do this all of the time, particularly in grocery stores. It’s a margin play, and it is perfectly acceptable. However, maybe it isn’t online. The rules might be different with a mammoth business that […]
Posted on September 17th, 2019 by admin
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Astronomers have been publicizing the first exoplanet to have water molecules and the potential for life. It is exciting news but it is tempered by the fact that the “super earth” is 110 light years away. Even if we were able to detect carbon forms on its surface, there is no way to communicate at […]
Posted on September 13th, 2019 by admin
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Not long ago this blog commented on a Business Round Table declaration of 200 CEOs that they would serve all stakeholders and not just shareholders. My opinion stated that the principles were good until an activist shareholder (an institution) took offense. AT&T is about to find out. A large institution has taken a position in […]
Posted on September 11th, 2019 by admin
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When is a do-good deed a failure in PR? When you talk too much about yourself. Like this. The Carolina Panthers football team and the Lowe’s home improvement retailer combined to provide a 12-year-old a lawn mower so the boy can cut lawns to raise money for college. Heartwarming, sure, but in a 90-second video about […]
Posted on September 10th, 2019 by admin
Filed under: Uncategorized | 150 Comments »
