Israelis made the mistake of celebrating a moon landing too soon. The spacecraft, Beresheet, crashed onto its surface while the world watched. The vehicle carried the hopes and dreams of the nation, but it was not to be. There was probably little that could have been done to tamp down expectations. The best that can […]
Posted on April 15th, 2019 by admin
Filed under: Uncategorized | 134 Comments »
There has been enormous hype and publicity surrounding self-driving cars, and companies around the world are pursuing the technology. But one corporation, Ford, has come clean and is now saying we won’t see them anytime soon. The reality of the complexity of self-driving vehicles has set in. Even Waymo, which has spent billions pursuing the […]
Posted on April 12th, 2019 by admin
Filed under: Uncategorized | 148 Comments »
NASCAR used to be America’s premier motor racing sport. It isn’t anymore. The series has taken a long fall in popularity. Fans have stopped coming to its giant ovals and TV viewership is off. From a marketing perspective, what can NASCAR do to win customers back or is it doomed to be a niche entertainment? […]
Posted on April 8th, 2019 by admin
Filed under: Uncategorized | 141 Comments »
Sometimes the best way to handle a PR disaster is simply to gut it out, to continue on course and wait for the uproar to settle. That is what politicians in Virginia are doing. Two were insensitive in their youths by using blackface. One has been accused by two women of sexual harassment. There were […]
Posted on April 5th, 2019 by admin
Filed under: Uncategorized | 147 Comments »
Journalists are trying to understand why President Trump lies so much and seems to get away with it. He even fibbed this week on the birthplace of his father. The reasons are not comforting. One is that his supporters know he lies but accept it in favor of other qualities they value more. A second […]
Posted on April 4th, 2019 by admin
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This photo-story demonstrates the marketing challenge Amtrak faces with long distance trains. A trip by plane from Orlando to New York City would have been four hours at most. By train, it was 23. Even with fast engines and good tracks, the time would have still been more than twice as long than with a […]
Posted on April 2nd, 2019 by admin
Filed under: Uncategorized | 156 Comments »
It is a sad time when both left- and right-wing politicians lie or get facts wrong. We have a President for whom facts are malleable. Now it seems we have a celebrity Congresswoman who fails to look things up before she speaks. There is little to no excuse for errors when there are ample ways […]
Posted on April 1st, 2019 by admin
Filed under: Uncategorized | 136 Comments »
