Corporations base investor relations and executive compensation on GAAP — generally accepted accounting principles. But, that may be about to change. ISS, a leading adviser on corporate governance, has announced it will start valuing CEO compensation on Economic Value Added metrics (EVA). This includes the cost of capital taken from the company’s after tax earnings. […]
Posted on March 29th, 2019 by admin
Filed under: Uncategorized | 162 Comments »
Some people can project themselves into the media’s consciousness with ease. That doesn’t mean they are better or more talented than others but they have a knack for publicity. However, when they do so, they had better be prepared for scrutiny, because it will come sooner or later. That is why this is a cautionary […]
Posted on March 29th, 2019 by admin
Filed under: Uncategorized | 143 Comments »
This family business is admitting that its two owners cooperated with the Nazis and used slave labor during World War II. It is donating $11 million to charities in reparation. One could ask why its members did not know of the complicity long ago. The explanation is that the two miscreants never spoke about their […]
Posted on March 26th, 2019 by admin
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Amazon Air is not owned by Amazon. It is a subcontracted shipping service. However, that makes little difference when there are problems with it, such as this crash. Amazon cannot hide and claim the problem was not its own. The company has the influence to make sure pilots are paid more and qualified pilots are […]
Posted on March 22nd, 2019 by admin
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A mother loses her infant son to flu. Then, she starts to get messages that accuse her of murdering him, that say her son never existed, that charge she is a terrible mother. This is a communications campaign waged by anti-vaxers who believe militantly that vaccinations are harmful. Their messages are cruel and evil. There […]
Posted on March 20th, 2019 by admin
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Walmart is ending a popular price-matching program and customers are furious. The company’s explanation is that it already offers the lowest price on most items so there is no longer a need for the comparison check. That is not what its customers say. They claim Walmart is greedy and trying to hide price increases. They […]
Posted on March 20th, 2019 by admin
Filed under: Uncategorized | 146 Comments »
There are still months before full-throated campaigning begins for the Presidency. That, however, hasn’t stopped sniping, which is coming early and often. Consider this. Joe Biden hasn’t officially declared he is running for the White House, and already he is being criticized for new-found wealth. It is a PR challenge he has to meet sooner […]
Posted on March 18th, 2019 by admin
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What can be said about a company that is caught multiple times doing wrong yet persists? It has no shame. This is the situation with Huawei and its advertising of its cell phones. Huawei persists in using DSLR images to hype the quality of its cell phone camera. It’s as if the company doesn’t trust […]
Posted on March 15th, 2019 by admin
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The Roman Catholic Church is learning the impact of scandal on the tolerance of believers. A recent Gallup poll in the US “found that 37 percent of respondents said ‘recent news about sexual abuse of young people by priests’ has them personally questioning whether to remain Catholic — a 15 point increase since 2002.” The results were […]
Posted on March 14th, 2019 by admin
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Yesterday’s Google Doodle celebrating the birth of the World Wide Web was a reminder of how radically it has changed PR. Those of us ancient enough to remember the days before the Web will recall how difficult it was to convince CEOs of reputation issues, of persuasion that did not include advertising and the power […]
Posted on March 13th, 2019 by admin
Filed under: Uncategorized | 133 Comments »
