It is not often a PR firm closes because of its misdeeds.  This UK firm has just shut down after being kicked out of the UK PR association for running a racist campaign in South Africa.  Aside from the standard question, “What were they thinking?”, it is a reminder that all a PR firm has […]

Posted on September 13th, 2017 by admin
Filed under: Uncategorized | 183 Comments »

This shows the power of positive publicity.  So far as I know, Amazon did not advertise its price cuts at Whole Foods the day it took over.  It simply made them and let the media discover with their market basket approach the slashes to the price of food.  The company has garnered miles of free […]

Posted on September 12th, 2017 by admin
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IBM seems to have committed a PR mistake by making a hoopla before it has performance to match it.  The situation is this.  IBM advertised and marketed its Watson AI software as an essential aid in cancer detection and treatment.  But, recent studies have shown that the system has a long way to go before […]

Posted on September 7th, 2017 by admin
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There are times when use of new technology is not good.  It is cheating.  The Boston Red Sox are finding that out after using Apple watches to steal signs from Yankee catchers.   It was a clever scheme, but now Major League Baseball will weigh in to determine the punishment the Red Sox will receive for doing […]

Posted on September 6th, 2017 by admin
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Wells Fargo has determined that its employees had created an additional 1.4 million fraudulent accounts.  It has been a year since the scandal broke and there is seemingly no end to it.  The bank’s reputation lies in ruins and its recent disclosures are like kicking a dog while it is down.  One must ask how […]

Posted on September 1st, 2017 by admin
Filed under: Uncategorized | 195 Comments »