America was founded and built by immigrants but you wouldn’t know it in the present cultural climate. There is a movement to roll up the welcome mat and slam shut the gates to the country. That is why this anti-nativist PR campaign is important. The pope is putting his moral authority behind the plight of […]
Posted on September 30th, 2017 by admin
Filed under: Uncategorized | 190 Comments »
This article is nothing new. Any PR practitioner or marketer can tell what influences people and what doesn’t. The only difference is that the researcher is applying neuroscience to the question. There is a saw about persuasion that applies here. One should go in the door of the subject but come out one’s own. Accept […]
Posted on September 28th, 2017 by admin
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This rant against web sites that don’t tell people what a company does is on point. Too many firms get lost in big concepts and flowery words. It should be a rule of all web sites that on the landing page there is a simple sentence that details exactly what a company does. Not “We […]
Posted on September 27th, 2017 by admin
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Snopes as a web site has been separating fact from fiction for decades. It is interesting that with regard to its own operations the small business seems to have a tale of growth, which isn’t precise or fully based on fact. When asked about it, the owner slowly fessed up about the contributions of his […]
Posted on September 22nd, 2017 by admin
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Amazon is learning the hard way that computer algorithms are not perfect and can create problems. Consider here and here. In the first instance, its algorithms suggested bomb-making paraphernalia when one searched for an ingredient. In the second instance, it assumed thousands of women were pregnant and in the market for baby things. Amazon has apologized […]
Posted on September 21st, 2017 by admin
Filed under: Uncategorized | 176 Comments »
A perfect PR challenge for the world’s companies is to combat slavery. More than 40 million people are held in bondage, most of them women and children. Companies can make headway in stamping out this crime by ensuring that none of their vendors use enslaved workers. From there, they can lobby for change in countries […]
Posted on September 20th, 2017 by admin
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It is a blow to reputation when a security company needs protection because malware has compromised its software. That is what happened to Avast. Its CC CLeaner for Windows software was harmed when hackers installed a backdoor in it. More than two million users downloaded the affected program before Avast caught on. The company patched […]
Posted on September 19th, 2017 by admin
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Credibility is everything to an auditing firm, and that is why KPMG cleaned house in South Africa as a result of a scandal. An auditing firm cannot afford to fight regulators or to work through one with headlines detailing progress or lack of it. Is it unfair to partners if they were not involved? Yes, it […]
Posted on September 18th, 2017 by admin
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If there is one commonalty of the Trump administration, it would be tone deafness. Here is one more case of failure to understand the perceptions of what one is doing. The result is another ding to the reputation of Steven Mnuchin, the Treasury secretary. What makes it worse is that he is independently wealthy, and […]
Posted on September 15th, 2017 by admin
Filed under: Uncategorized | 180 Comments »
Philip Morris International has pledged nearly $1 billion to fight smoking, but its critics don’t believe it. After all, the maker of Marlboro cigarettes spent billions fighting anti-tobacco activists for decades. Why should anyone believe them now? The company has a strong economic interest in non-smoking tobacco, also known as vaping, which is growing rapidly. […]
Posted on September 14th, 2017 by admin
Filed under: Uncategorized | 184 Comments »
