Yesterday was supposed to be a record snow day in the Northeast. It didn’t quite turn out that way. There was snow — lots of it north and west of New York City. But, the urban centers got only eight to 10 inches. The snow was wet cement and it froze overnight, so one walking […]
Posted on March 15th, 2017 by admin
Filed under: Uncategorized | 426 Comments »
A dirty secret of agriculture is labor exploitation. Worldwide, field and ag factory workers have been abused, enslaved and paid ill wages. Much of this has happened because urban and suburban citizens won’t pay what food should cost if these hands were treated fairly. Bringing transparency to commodities is a giant PR task that isn’t […]
Posted on March 14th, 2017 by admin
Filed under: Uncategorized | 190 Comments »
This opinion piece argues that it is time for journalists to encrypt all of their communications given hacking. Left unsaid is anything about PR. One can contend that PR practitioners should be protecting e-mails and writing with similar ciphers. There is need for confidentiality before publishing of earnings releases, some product publicity, some HR announcements, […]
Posted on March 13th, 2017 by admin
Filed under: Uncategorized | 193 Comments »
It takes a committed mind to fly in the face of science, to ignore evidence and to hold fast to a position even the public at large has rejected. There is little PR can do for such a person without resorting to propaganda. This is the situation at the Environmental Protection Agency where a new […]
Posted on March 10th, 2017 by admin
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Some situations and companies are helpless. There is nothing PR can do to save them or even to elevate them a little. Consider Radio Shack. It is bankrupt again. The retail concept has no present or future. Yet, there are still hundreds of the stores across the US. Radio Shack used to be the source […]
Posted on March 9th, 2017 by admin
Filed under: Uncategorized | 185 Comments »
One of the oldest tactics in communications is to report the progress of products and organizations. It results in stories like this. Some companies don’t believe in progress reporting — notably, Apple, which presents fully developed products to its customers. Progress publicity, however, serves a function. It keeps stakeholders apprised of a company’s actions and […]
Posted on March 8th, 2017 by admin
Filed under: Uncategorized | 179 Comments »
This is a skill PR practitioners might need in months to come. Exposing fake news is more urgent than ever. One can’t simply go to Google and check because Google itself is subject to inaccurate reports. Fake news already damaged a presidential candidate, and there is nothing to stop it from maligning individuals and organizations. It […]
Posted on March 7th, 2017 by admin
Filed under: Uncategorized | 941 Comments »
Why do PR practitioners persist in communicating the same message repeatedly? Because people don’t learn. Consider, for example, tech bubbles. We’ve been through a number of them, but investors still queue for the “hot” stock, the one that is going to make them a bundle in a short time. Like this one. A rational person […]
Posted on March 6th, 2017 by admin
Filed under: Uncategorized | 205 Comments »
Hyundai has tackled one of the most difficult tasks in the auto market – establishing a new luxury brand. It is called Genesis, and it has most if not all the features of vehicles costing $15,000 more. In other words, the vehicle is a good deal for someone looking for ride comfort. The difficulty is […]
Posted on March 3rd, 2017 by admin
Filed under: Uncategorized | 179 Comments »
Blaming others for failure is a time-honored and lousy PR tactic. We have a former President and current occupant of the White House who is making a practice of it. Obama took every opportunity to blame former President Bush for the economy. President Trump is now blaming the generals for a SEAL’s death in the […]
Posted on March 1st, 2017 by admin
Filed under: Uncategorized | 187 Comments »
