Wednesday November 27, 2024

Unwarranted

It is a CEO’s nightmare to have his company singled out for a product defect that isn’t true.  That is what happened to pharmaceutical manufacturer Regeneron.  Because of faulty reporting in a Federal database of side effects from its new drug, Praluent, investors rushed to dump the stock.  It turns out that a suicide related […]

Evolutionary PR

People have predicted for years that cities will be wired with sensors to make management and living easier.  The challenge is that it is expensive and the technology was never quite there.  Now, AT&T says it is, and it has designated cities to wire as test projects.  This is one more step in the evolution of […]

Fear And PR

Some organizations work best when they inculcate fear in individuals.  This is one.  Public relations works for the IRS when citizens are afraid they will be caught and forced to pay penalties.  Appeals to one’s moral duty rarely work because no one likes to pay taxes.  It is a distasteful civic duty.  So, the taxman […]