Thursday November 28, 2024

A Master Of Public Relations

This fellow was a master of public relations.  He knew what his customers wanted and he maintained a guarantee of satisfaction that built the company to what it is today.  That L.L. Bean is a household name with an aura of quality is directly due to him.  He should be placed in the pantheon of executives […]

Exascale PR

There is a race between the US and China over who can build the world’s most powerful super computer.  The contest has the hallmarks of unhealthy competition and building to boast — something like the space program of the 1960s.  One wonders whether there is a true need for a machine that can crunch one […]

PR Embarrassment

Sony Pictures is coming out with a film that tells of the discovery of concussion-related illnesses in former National Football League players.  The NFL has only a few months to prepare for an onslaught of negative stories and for league players protests.  The NFL has been dealing with the issue for several years but not […]

Too Safe?

Google has an interesting conundrum with its driverless cars.  It seems that they are too safe.  The cars follow traffic instructions exactly but human driver’s don’t.  Hence, the cars have been caught in circumstances beyond their software, such as passing through a four-way stop.  Public relations would call for driver-less vehicles to drive like the […]

Crisis Of Reputation

A company that can’t get its numbers right has a fundamental crisis of reputation.  Consider Toshiba.  It has delayed its annual results a second time because it continues to find more errors in accounting.  One asks what kind of company is it that has to do that.  It is clear now that Toshiba had been […]

Post-gaffe PR

Hillary Clinton is trying to do a better job of explaining her use of a private e-mail server during her time as Secretary of State.  It is a PR gaffe that is haunting her campaign and holding her approval rating down.  The mystery is why she thought she could use a private server anyway when […]

Maybe Now

European governments haven’t been ignoring the refugee crisis, but they haven’t come up with solutions for the tens of thousands seeking better lives in the Eurozone.  Maybe now the negative publicity from this tragedy will spur them to action.  It was bound to happen given smugglers who are operating with impunity.  As long as there […]

Hiding In Public

If you read the Chinese Communist Party newspaper, there is no crisis in the stock markets there.  There is no denial in print.  Rather, there is nothing at all.  This is hiding in public.  A few dictatorships and oligarchies can get away with this kind of sham but it is impossible in democratic countries with […]

Left To Die

How do you do PR for a business left to die?  This is the conundrum facing Quicken, the personal finance software, that Intuit is selling off.  Quicken was once the face of the company, but with the rise of cloud-based software, it no longer belongs in Intuit’s portfolio.  The question is whether it belongs to […]

Resurrection

Resurrecting a by-gone brand is a tough PR job and none is more difficult than this effort.  Cadillac was long known as the car for the demographic of 65 to dead, and it has had a tough time shaking that reputation.  Today’s models compare well to BMW and Mercedes but younger, affluent buyers would rather […]