Behind President Obama’s budget document is a gloomy view of the future and a desire to have the federal government intervene to create jobs. Behind the Republicans’ opposition is a desire to cut down the size of the federal government and its debt and have the states take on the heavy lifting. This is a […]
Posted on February 3rd, 2015 by admin
Filed under: Uncategorized | 189 Comments »
Content curation is sometimes described as a “short cut” to creating content. Well, if you’re doing it right, this assumption is incorrect. It can certainly be less resource-intensive over time — by integrating tools like PublishThis into your CMS for example. But if you think it’s as simple as copying and pasting a few random […]
Posted on February 2nd, 2015 by admin
Filed under: Uncategorized | 187 Comments »
Timing is essential to winning. Just ask the Seattle Seahawks who threw an interception in the last minute of the Super Bowl. Hilary Clinton is now in a debate over timing. The presumed front-runner for the Democratic nomination for president, she has continued to delay the launch of her campaign. If she starts too early, […]
Posted on February 2nd, 2015 by admin
Filed under: Uncategorized | 180 Comments »
PR practitioners learn early that no company or individual is safe and even the smallest mistake can lead to tragedy. Take this case. A one-letter typo in a UK government report put a company out of business. Two companies had virtually the same name. One of those companies was in liquidation and the other was […]
Posted on January 29th, 2015 by admin
Filed under: Uncategorized | 192 Comments »
The mathematical models and weather predictions were wrong. The historic storm that was supposed to wallop the Tri-state area of New York, New Jersey and Connecticut missed. It side slipped 75 miles to the east and hit the far tip of Long Island and New England. Government officials and citizens are angry. The communications lead-up […]
Posted on January 28th, 2015 by admin
Filed under: Uncategorized | 193 Comments »
How do you refresh an icon gone stale? That’s the challenge facing Mattel whose Barbie doll cash generator is no longer the ideal play toy for young girls. The company had relied so long on the once best-selling toy that it has trouble migrating to new toy lines. The CEO has just resigned and there […]
Posted on January 27th, 2015 by admin
Filed under: Uncategorized | 197 Comments »
School superintendents, county executives, commuting authorities, mayors, governors and weather forecasters all have warned the public about a blizzard about to hit the northeast. There are predictions ranging from one to three feet depending on where one lives. Supermarkets are mobbed and shelves stripped bare. People are stocking up on gas for generators and snow blowers. Snow shovels are […]
Posted on January 26th, 2015 by admin
Filed under: Uncategorized | 180 Comments »
Wal-Mart has won multiple marketing objectives with one stroke of genius. For the under-banked in our society, many of whom are Wal-mart customers, the chain is offering tax refunds in cash at its stores. One can go to the store, get taxes done and receive refund without a check or direct deposit, neither of which […]
Posted on January 21st, 2015 by admin
Filed under: Uncategorized | 201 Comments »
The Islamic terrorist group, Isis, is blackmailing the Japanese government by threatening to decapitate two Japanese citizens unless the country pays $200 million for their ransom. Japan would be foolhardy to give in. By so doing, it would put a ransom on the head of every one of its citizens. No Japanese would be safe […]
Posted on January 20th, 2015 by admin
Filed under: Uncategorized | 46 Comments »
Drones are coming to the news gathering business, and to the crisis communicator it means a loss of control. There will be no keeping back the news media from the scene of an accident while first responders handle the dead and dying. Overhead cameras will record every grisly detail. For PR practitioners, there will be […]
Posted on January 16th, 2015 by admin
Filed under: Uncategorized | 190 Comments »
