Although not stated in this article about a cyber attack drill, there is a role for PR in the event of an invasion. That comes in for development and transmission of messages about the incursion to the media, customers, suppliers and employees. The writer states the case implicitly by saying that the company must prepare a […]
Posted on April 10th, 2015 by admin
Filed under: Uncategorized | 197 Comments »
Apple Watch reviews are out and they vary from superlative to so-so. Unanswered by the reviewers I read is why one would need one with all of the other hand-held devices on the market. This ultimately may be the PR challenge to the company — how to make the watch indispensable. After the “fan-boys” have purchased one, […]
Posted on April 9th, 2015 by admin
Filed under: Uncategorized | 184 Comments »
Sometimes, though rarely, a reporter will fess up and admit that a story was wrong. Here is a spectacular case. It took an impartial investigation to determine that Rolling Stone’s writer was duped and the publication with it. One should not expect this to happen often. A reporter will fight tenaciously to vet and protect […]
Posted on April 6th, 2015 by admin
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Commentators are bashing Sen. Harry Reid of Nevada for his lies about Mitt Romney’s tax situation during the last election. They are calling it cynicism that has changed the nature of Washington politics. But, why be appalled? Politics were down and dirty from the beginning. Consider the stand-off between Jeffersonians and Federalists. John Adams and […]
Posted on April 2nd, 2015 by admin
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When I worked briefly in an investment bank decades ago, bankers talked to God, if God made an appointment. They were name-droppers of the powerful and up-and-comers. Staff had to show the proper obeisance and tolerate their whims. Arrogance was oxygen. How the mighty have fallen. It is a never-ending lesson that power comes and goes. […]
Posted on April 1st, 2015 by admin
Filed under: Uncategorized | 185 Comments »
AdAge’s article, “Four Areas Agencies Need to Embrace to Stay Relevant” caught my attention. It notes external collaboration is an area agencies need more of to keep up in our industry. Internal collaboration is equally important–and almost as rare. Industry discussions around social media, public relations and content marketing provide one example. These discussions seem […]
Posted on April 1st, 2015 by admin
Filed under: Uncategorized | 179 Comments »
Here is an example of a memo to PR practitioners that shouldn’t be needed. By now, one would expect that a PR person understands the differences in a free press. That the editor felt compelled to write an advisory is another indicator that there are still practitioners who don’t get the rules of working with […]
Posted on March 31st, 2015 by admin
Filed under: Uncategorized | 173 Comments »
There isn’t much recourse when a reporter gets a story wrong. One can protest to the journalist and hope he makes a correction. But, if the reporter insists that he has multiple sources for his article, one is at a disadvantage in arguing. In a case we’re handling now, we don’t know the facts beyond […]
Posted on March 30th, 2015 by admin
Filed under: Uncategorized | 182 Comments »
McDonald’s restaurants have a problem. People don’t think the chain’s burgers and fries are healthy. This is a PR opportunity for the company to show where its ingredients originate and how they are handled from farm to store. And, McDonald’s is doing that but it might not be enough. Nutritionists have condemned a burger-fry diet […]
Posted on March 27th, 2015 by admin
Filed under: Uncategorized | 227 Comments »
When one does a publicity stunt for a product, it should in some way highlight the features and functions of the thing. That is why this stunt is dubious at best. No one is going to attempt a cable crossing by car. It is insane and dangerous. Besides, how is one to get the car […]
Posted on March 26th, 2015 by admin
Filed under: Uncategorized | 189 Comments »
