What is a definition of publicity? This is one — the lavish opening of a new Star Wars film. Disney is known for its show business skill, and it put it to work for the grand opening of a film that cost it $4.3 billion to make — if you count the purchase of Lucasfilm […]
Posted on December 15th, 2015 by admin
Filed under: Uncategorized | 191 Comments »
How do you regain your credibility once you have lost it? It is harder than one might think, particularly if you were in the public’s eye as CEO of a standout company. This is the tough task that the CEO of Theranos has taken on. She was the toast of the media until stories appeared […]
Posted on December 11th, 2015 by admin
Filed under: Uncategorized | 188 Comments »
A restaurateur’s nightmare is poisoning people who eat his food. Even worse is the inability to find out what caused it. Add to that a failure of the logistics chain that delivers ingredients to make sure foodstuffs are not contaminated. All three crises are underway at the restaurant chain, Chipotle. It can’t get a break. The poison […]
Posted on December 9th, 2015 by admin
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Just as liberalization laws are passing to allow people to smoke marijuana, scientific studies are indicating that some types might be harmful to the brain. They are cannabis crossbred to produce higher levels of THC, the chemical that causes euphoric effects. However, science is a step behind the law. There is no clear link yet between THC […]
Posted on December 8th, 2015 by admin
Filed under: Uncategorized | 178 Comments »
It’s a PR and marketing gaffe to have authorities seize your product because it is deemed unsafe. But that is what happened in the UK to the makers of hoverboards. Fifteen thousand were impounded for various electrical and other problems. That is pretty much all of the inventory for the holiday sales season. The inevitable […]
Posted on December 4th, 2015 by admin
Filed under: Uncategorized | 190 Comments »
This is an example of innovative PR that if successful will change the way we travel. The idea that cars can race by themselves without a driver at speeds approaching 200 mph is revolutionary. As the article points out, racing will entail passing, strategy and pit stops. If the vehicles can do all of those things without […]
Posted on December 3rd, 2015 by admin
Filed under: Uncategorized | 183 Comments »
Uber, the much criticized ride-sharing service, has formed a safety board with notable names on it. The question one asks is whether this is spin or a serious attempt by the company to insure security for passengers. Uber hasn’t made much of an effort since its founding to play by the rules. It barges into […]
Posted on December 1st, 2015 by admin
Filed under: Uncategorized | 199 Comments »
