Here is an example of a memo to PR practitioners that shouldn’t be needed. By now, one would expect that a PR person understands the differences in a free press. That the editor felt compelled to write an advisory is another indicator that there are still practitioners who don’t get the rules of working with […]
Posted on March 31st, 2015 by admin
Filed under: Uncategorized | 173 Comments »
There isn’t much recourse when a reporter gets a story wrong. One can protest to the journalist and hope he makes a correction. But, if the reporter insists that he has multiple sources for his article, one is at a disadvantage in arguing. In a case we’re handling now, we don’t know the facts beyond […]
Posted on March 30th, 2015 by admin
Filed under: Uncategorized | 182 Comments »
McDonald’s restaurants have a problem. People don’t think the chain’s burgers and fries are healthy. This is a PR opportunity for the company to show where its ingredients originate and how they are handled from farm to store. And, McDonald’s is doing that but it might not be enough. Nutritionists have condemned a burger-fry diet […]
Posted on March 27th, 2015 by admin
Filed under: Uncategorized | 227 Comments »
When one does a publicity stunt for a product, it should in some way highlight the features and functions of the thing. That is why this stunt is dubious at best. No one is going to attempt a cable crossing by car. It is insane and dangerous. Besides, how is one to get the car […]
Posted on March 26th, 2015 by admin
Filed under: Uncategorized | 189 Comments »
Savvy observers are worried that Silicon Valley is in yet another bubble that threatens to burst. How after the last wrenching shake-out is this possible? Didn’t anybody learn? It shows again that so-called savvy investors are gullible and buy into hype. Where is PR? There is plenty of flacking from company founders who are in love with their products and […]
Posted on March 25th, 2015 by admin
Filed under: Uncategorized | 179 Comments »
NASA’s glory days in space are decades gone, but it manages to maintain a public presence with experiments like this. Strapping 18 electric motors to the wings of a plane is a come down from mighty rockets and shuttles, but it shows that the agency’s aeronautical engineers have never stopped thinking or challenging the rules […]
Posted on March 24th, 2015 by admin
Filed under: Uncategorized | 186 Comments »
Even a committed opponent of climate change should accept that arctic ice is thinning at a record pace. The opponent needs to find an explanation for the event that discounts human involvement, which is difficult to do. It would be better to accept scientific studies that show global warming to be man-made since the industrial […]
Posted on March 23rd, 2015 by admin
Filed under: Uncategorized | 177 Comments »
Range anxiety is a primary barrier to purchasing an electric auto. Anything that can ease the mind of a buyer is a help. That is why this is essential PR. Tesla is sending a software upgrade to every one of its autos on the road to alleviate concerns about the car running out of juice. […]
Posted on March 20th, 2015 by admin
Filed under: Uncategorized | 170 Comments »
Any native-born citizen is entitled to run for President, but that doesn’t mean he should. That is why one should ask if this man is serious about running. His PR negatives are far greater than his positives, and many consider him a preening font of vanity. But, he can run if he wishes. He will […]
Posted on March 19th, 2015 by admin
Filed under: Uncategorized | 189 Comments »
A new study is out discussing Millennials and news consumption. It turns out for pop culture and other less urgent forms of media reporting that Facebook is the more important source for them. Not that they are seeking it there. They read what Facebook has to offer. And what about other media sources? They find […]
Posted on March 17th, 2015 by admin
Filed under: Uncategorized | 185 Comments »
