Saturday January 4, 2025

E-mail 101

Two Sony executives have apologized for remarks they made in e-mails that hackers exposed to the world.  One wonders if anyone ever told them that what they write in an e-mail is sent to the world and not just another party because one loses control after hitting the send button.  It is E-mail 101.  Never […]

Another Worry

As if the internet didn’t provide enough worry for PR practitioners, here is another.  Online vigilante detectives are reporting incidents faster than the news media, sometimes accurately but just as often inaccurately.  It is almost impossible for a PR practitioner to keep up with them in handling an incident.  For one, PR is bound by […]

Wise Advice

The public editor of The New York Times has wise advice for Rolling Stone magazine.  Rolling Stone has had to retract a rape-on-campus story because of poor and incomplete reporting.  It was a heavy blow to the publication’s image.  The Times’ editor is telling Rolling Stone to reveal the entire shoddy episode and how it […]

Weakening The Brand

When does sloppy editing weaken a brand?  When you get mistakes like this and this.  News organizations build their credibility and public relations on accuracy.  They do make errors, but they should be assiduous in correcting them promptly.  The question is how many goofs over the millions of words they deliver yearly.  There is a […]

Past Time

It is past time for US debit and credit card issuers to convert to chip and pin technology.   which is the way Europeans pay for purchases.  Why did it take so long?  US issuers thought their cards were secure enough from hackers.  Tens of millions of stolen card information have proven them wrong.  Since […]

Habitual Evil

No one knows yet whether North Korea launched a cyber attack on Sony Pictures and gutted its infrastructure.  However, there are strong suspicions that the country had a hand in the act.  It had declared Sony’s pending release of a comedy portraying the attempted assassination of North Korea’s leader was an act of war against […]

Anti-Publicity

Most tech entrepreneurs want to build “buzz” for their products and services.  It sparks marketing and sales and investment.  But, this woman has been different.  She has kept her head down and worked on her product out of the limelight for years, and she prefers it that way.  It helps that her product is revolutionary […]

Public Education

The Federal Aviation Commission has set a huge PR task for itself in its announcement that it would educate the public about the use of drones.  Most drones are the size of model airplanes.  The difference is that they can hover and move in ways a model airplane can’t.  The FAA is likely to face […]